"A short lead time of 8 weeks to show people the future - sure thing!"
Establish in the minds of the 1200 attendees that Huawei’s innovation and value propositions are helping build a better connected Australia.
Through developing and designing a progressive, highly engaging and interactive program, we were to show the delegates exactly how Huawei integrates cutting-edge technology of the ICT industry, into real life making a tangible difference in the way people live and work. We would set a new benchmark.
We had a very short lead time of 8 weeks. So we rolled up our sleeves.
An event of this scale with a strong technological focus involves meticulous planning and execution. Here are some key elements of the event which brought the brand to life.
Pre event and onsite communications – Online website and registration, online industry advertising, banners, event app integration for onsite exhibitor lead tracking, program information, and prize draws.
Exhibition – Site and stand design across 20 key product areas incorporating sponsors and key corporate messaging, large-scale animated graphics featuring branding and program information, augmented reality guest interface, merchandise, coffee carts and phone charging stations.
Presentation activities – Plenary and concurrent breakout sessions, VIP and dignitary meetings, speaker management, room and AV management, video filming, VOX pops and video highlights. Very large screen signage across the venue with up to the minute program information and marketing messages. Screens ranged in size from 40m x 11m to 22m x 4m.
Technical production – Technical design and planning with roll-out for all speaker presentations, video/animation development, dynamic lighting and presentation design, full AV crew for event execution.
Guest registration services – Onsite registration/hospitality services, guest gifts, merchandising – water bottles and name tags/lanyards incorporated triggers for augmented reality animations.
Event design and branding – Branding and signage, pre event advertising – corporate URL, MREC, Vert REC, press advertisements, HTML and outlook invitations, industry magazine advertisements, social media, full post event brochure design and print for follow-up campaign.
Venue management – Contract negotiations and management, layout and flow, onsite food and beverage/staff management.
Hotel and travel management – Manage hotel and airline block and individual requirements for guest travel.
Our highly memorable event established in the minds of the 1200 strong audience of IT professionals that Huawei is truly a world leader in ICT. Through dynamic content delivery across three screens the audience experienced firsthand the innovation of the Huawei brand and approach.
The sponsors were delighted too with the highly visible and relevant exposure they received in the industry and being amongst such a high profile audience and leading industry event.