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Resources

Resources

Coordinating an event can be time-consuming and resource-intensive, unless you set yourself up for success. By following our step-by-step essential event guides you could save time and money by answering key questions to ensure you create a memorable event experience.

Resources

How to create a captivating event program? Formalise your brief? Engage with event attendees? Ensure innovation and success? Get the most out of your budget? Here we provide your essential how to guides to creating captivating experiences.

formalise your brief: define clear objectives and measurement criteria

branding an event: develop a marketing strategy

captivate your audience: crafting an inspirational program

location location location: select an enticing destination and venue

social and recognition events: how to inspire your attendees

who should attend and why? The rules for attendance

ensure innovation and success: choosing the right event management team

the bottom line: getting the most out of your budget

communicating with attendees: embracing technology solutions

onsite management: executing the plans

increasing performance with an incentive program

communicating with attendees: embracing technology solutions

What our clients say

“It has been great working with the Synergy Effect team and I’d like to say thanks for all the support over the last three years, I think we achieved some great events for both customers and partners working together and this has been down to your hard work, understanding and creativity."
- ICT Client
"As a business development manager in this industry I have over the past 20 years been involved with numerous event companies and I am wanting to say thank you to you and your team for your ongoing support. Each event is run with the up to most professional service, you are aware of the importance of confidentiality between customers and always maintaining discretion when required."
- Healthcare Industry client
“It was an absolute pleasure to work with you on this event. It was a tight budget which you managed well, delivering on all required elements and you still managed to offer added value via small details that did not go unnoticed! Our international guest said it was one of the best events he has ever been too.”
- Telecommunications Client
“Thank you guys so much for the launch event – the event was a huge success and our customers have been raving about it since. You guys did an amazing job – in the short time frame we gave you to pull this together – it was absolutely brilliant. Your dedication to make this happen for us was fantastic. It certainly helped us raise the goal post in terms of delivering a powerful and informative message and we found your communication to be both open and supportive, which was very reassuring during the lead up to conference.”
- Pharmaceutical Industry Client
“Your responsiveness to our brief, in terms of both innovation and timeliness was fantastic and we certainly felt as a team that the positive outcome from our audience could not have been achieved without your assistance. Feedback from the sales force was that the presentation was amongst the ‘best they had ever seen’, was ‘motivating and informative’ and ‘went so fast because I was interested the whole time’. You have certainly helped us raise the goal post in terms of delivering a powerful and informative message and we found your communication to be both open and supportive, which was very reassuring during the lead up to conference.”
- Pharmaceutical Client
"Ruth and her wonderfully creative mind has been an inspiration to the entire Event Solutions team at PricewaterhouseCoopers. The level of style and sophistication she has brought to a number of our key client functions over the past 12 months really adds to the look and feel of the event making it a truly memorable for both our people and our clients. Working with Ruth has been a delight. She is helpful, provides great feedback, advice and acts with complete professionalism 100% of the time. Synergy assists with that unique edge that corporate events need."
- Professional Services Client
"It was an absolute pleasure to work with you on this event. It was a tight budget which you managed well, delivering on all required elements and you still managed to offer added value via small details that did not go unnoticed! Our international guest said it was one of the best events he has ever been too. Thanks again team – you always make it easy not matter how complicated or otherwise the event is."
- Telecommunications Client
Charity 10th Anniversary Dinner “The Sensory Tunnel concept and creation, which was designed by Ruth from a brief provided, was a huge success – both fun and challenging! I very much enjoyed working with Ruth. Not only did she kindly donate her time and services to this project, she delivered an excellent outcome with a minimum of fuss and was under budget. This required great creativity, flexibility and self-confidence and we were all impressed by her professionalism and good humour."
- Charity Client
“Thank you, so much for the launch event – the event was a huge success and our customers have been raving about it since. You guys did an amazing job – in the short time frame we gave you to pull this together – it was absolutely brilliant. Your dedication to make this happen for us was fantastic from the organisation prior, during and post event, ensuring all customers got their transfers and flights was very professional."
- Healthcare Client
“Synergy were refreshingly different and full of creative ideas, showing the upmost professionalism from start to finish. Every angle was covered, every detail addressed. The team put a lot of thought into making the event special for our guests. The venue was exactly what we were looking for, as was the theme and they created an occasion that was unique and enchanting. We received overwhelmingly positive feedback from the media – they absolutely loved it! We were delighted with the event, all that was promised was delivered and so much more. Synergy did us proud. It would be a pleasure to work with you all again.”
- Healthcare Client
“I’ve had the pleasure of working with Synergy on several large events over the past few years. They have always provided creative and professional service and are dedicated to producing a seamless and unique event experience. They are client focused, always responsive and go above and beyond to ensure the most successful outcome. I look forward to working with Ruth and her team for many years ahead!”
- Legal/Professional Services Client

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  • Phone: +61 2 9977 5546
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