Influence360
INFLUENCE AND ENGAGE AT SCALE.
Experiences that deliver impact
The decision maker is changing, companies are educating the public direct.
Now companies have an opportunity to create a live event/experience, something completely unique.
Event solutions that power awards
Industries we work with
Marketing Managers
Looking to launch products, educate customers across the region, deliver brand impact and gain customer insights
Leadership, HR, People and Culture
Delivering business wide vision, purpose, value pillar strategies quickly and effectively across all your workforce
Sales Managers
Delivering service level updates, new products to customers across the region to build loyalty and growth
Influence360
Revolutionise the way you exchange ideas, engage and educate consumers through event-based marketing, live group interactions, presentations and educational sessions at scale.
Create unique live event experiences with maximum consumer impact with limited resources and budget, whilst driving a consistent brand product and message. Ensure quality information is delivered with consistency across every location, every time.
The Challenge
- Make a memorable impact on end consumer using limited resources and budgets
- Don't caught in the noise of competitors, lacking brand differentiation
- Deliver a consistent brand product and message
- Ensure quality information across every location
- Demonstrate innovation and quality in customer experiences
Influence your customers in the early stages, in their big lifestyle decisions. Create a point of difference nationally by delivering a live nationwide experience that connects all your invited customers, same time, any place.
How it works
Influence360 allows you to create multi-dimensional hybrid events that are designed to heighten human enjoyment beyond the everyday, enabling the convergence of sharing and consuming information, creating unimagined ways for people to interact.
The distinction is the simplicity in acknowledging that traditional in-person events are not your only solution in every time.
Our industry-redefining consumer impact products are designed to help your company create and deliver sensational event experiences across all your customers from one seamless, fully integrated platform to all localised branch offices.
Package inclusions: Influence360
Our packages are flexible with the standard 60 – 120 minute package consisting of:
- Presentation design
- Production management
- Unlimited audience numbers
- Briefing for local offices – ‘event kit’
- Real time audience interaction
- Engagement App and reporting
- Dynamic branded virtual stage set
- Graphic animations
- Presentation guidelines
- Presenter capture
- Professional MC/host
- Activations promoting inclusivity
- Guest registration website
- Dedicated, secure HD streaming
- Real time insights, feedback and sentiment
In short everything you need to distribute your content nationally or around the world.
Optional extras:
- Speakers & Influencers
- Internal and external marketing, presentation development
- Marketing support
- Local venue sourcing, coordination and AV
- Food and beverage coordination
Influence audiences at scale
Create an ‘Exclusive Invitation-Only Night In,’ inviting 20-30 customers to every local store across the country, accessing an estimated 5000+ qualified high value customers.
Presenting valuable information – information they can use now, key trends and state of the market information.
Consider a quarterly opportunity to motivate the team to improve sales with in-person experiences creating relationships and building buying opportunities.
Extend PR opportunities post event within each community through local media, multiplying your reach nationally into every part of every region.
All customers will have the same high-quality experience at the same price – from Dubbo to Double Bay, Broome to Bondi and further afield reaching individuals at grass roots – a task that traditionally would be complex and costly.
What if you could reach 15,000+ targeted, qualified people from as little as $11 per head, no matter where they are? That’s 500 sites with 30 people each and it’s entirely possible.
What if you could reach 15,000+ targeted, qualified people from as little as $11 per head, no matter where they are? That’s 750 sites with 20 people each and it’s entirely possible.
Average cost per guest
Number of sites
Note: Venue, food and beverage, and local site AV not included
What our clients say
Organised, calm, efficient
"The Synergy team are amazing, organised, calm, efficient - and making sure at all times everything runs smoothly. One of the most stressful jobs in the work is that of an event planner - but they make it look easy."
Speaker
Extremely diligent and reliable
“The Synergy team is extremely diligent and reliable and makes you feel at ease throughout the entire process, they have managed to inspire and captivate our company year in year out. I highly recommend the Synergy team for your next event.”
Franchise & Finance Industry Client
they were simply outstanding
"As a Professional MC and speaker, I get to work with a great many event producers. Having just finished a job working with Ruth and her team at Synergy, I can honestly say they were simply outstanding"
Conference MC and Speaker
Service offerings - what sets us apart
Service Offering
Creative & Strategy
Dynamic 3D spaces with live presenters
Interactive showroom
Multiple presenters
Live TV quality experience
Hybrid multi-location
Live audience interaction
Turnkey offering
White label
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Case Study:
First Impressions by Galderma
Get to know us
Our experienced team will work alongside you to create the program, design your sessions, build or customise the virtual set, incorporate and stakeholder presence and devise inclusion – all to earn audience attention.
What our clients say
attention to detail was brilliant
"Their attention to detail was brilliant and they were incredibly easy to work with. I know that the end client was delighted and clearly have been for years - because the client hires Synergy year in year out"
Conference MC and Speaker
hard work, understanding and creativity
“It has been great working with you and the team and I’d like to say thanks for all the support over the last three years. We achieved some great events for both customers and partners working together and this has been down to your hard work, understanding and creativity.”
ICT industry Client
Synergy did us proud
"We received overwhelmingly positive feedback from the media – they absolutely loved it! We were delighted with the event, all that was promised was delivered and so much more. Synergy did us proud. It would be a pleasure to work with you all again"
Healthcare Client
Our latest articles
FAQs
By leveraging the Influence360 approach, you can host a VIP in-person event in every location/office/store across the region. With a carefully planned and executed event, delivered across all your business centres, you can reach a large audience simultaneously in each local market. This eliminates the constraints of travelling around the country speaking to each group individually, allowing you to connect with 15,000+ customers in real-time, creating a shared experience that fosters engagement and learning, plus allows you to stay ahead of the competition.
For each local event location you’ll need a reliable high-speed internet connection, professional audio and video equipment, adequate lighting and a local host to ensure a seamless and professional experience. Additionally, you’ll need to provide a backdrop or product feature that reflects your brand identity and the products you’re showcasing. Local staff should be on hand to manage guest hospitality, technical aspects and ensure a smooth event, plus your sales team to grow relationships and foster new business.
The Influence360 events will position your brand as an industry leader and innovator. Through these events, you can showcase your products’ quality and highlight your commitment to staying ahead of market trends. By providing valuable insights and education directly to customers, you’ll establish your brand as a go-to source for information, fostering trust and loyalty.
Your sales team will benefit from a unified, high quality and consistent message delivered throughout all events. A centralised host or MC and leading presenters will create opportunities for guest engagement and feedback throughout the presentations. You’ll be able to leverage feedback and interactions live to engage with customers, addressing common queries more effectively. The events also provide a platform to demonstrate your product’s features and benefits, making the sales process smoother and potentially leading to higher conversion rates, enhanced relationships and loyalty.
There’s several options, and this is where hybrid can really shine and change the dynamics of your events.
• Have one location as the ‘main stage’ and stream to all other sites from there. This is the traditional approach but is not really where you get the best result. It could tell all guests that the main stage site is the most important and the others are just looking in.
• A more inclusive design distributes the presenters across more locations so there’s not a single main stage, all sites are equal value.
• Another option is having all presentations take place from the one virtual set. This could be dynamic 3D environment, a fully branded TV stage. A huge advantage here is the none of the presenters need to travel yet all appear on the same stage.
• A combination of the options above.
The key thing to remember is that when you remove the imperative that all attendees are in the same place at the same time you have multiple options to increase inclusion, you reduce your environmental impact and boost ROI.
Speakers should include thought leaders, industry experts and product specialists, who can provide valuable insights and perspectives related to your products and the market. A professional MC is essential to guide the event, introduce speakers, keep the energy high, and ensure the event flows smoothly, across the nation, created a sense of unity and community.
Speakers can join the event online from their respective locations or pending the event strategy, from a centralised main stage. This flexibility allows you to tap into a diverse pool of talent from various locations without the need for them to travel. However, it’s essential to ensure they have a quiet, well-lit, and professional backdrop for all presentations.
You can utilise interactive features like live polls, Q&A sessions, and real-time chat during the event. Encourage participants to share their thoughts and questions, allowing you to gather insights and gauge audience sentiments instantly.
Post-event surveys and data analytics will further provide valuable feedback and insights.
Show your audience the you respect their time and attention by creating an immersive and memorable experience. Use innovative technologies, engaging visual effects, and high-quality production to capture attendees’ attention. Deliver unique content that adds value to their understanding of your products and the market. Highlight your brand’s history, achievements, and commitment to quality and customer satisfaction impact to set yourself apart.
Content should be well-structured, engaging, and aligned with the goals of the event. Plan informative presentations, captivating product demonstrations, and interactive segments. Use multimedia elements like videos, infographics and slides to keep the audience engaged. Rehearse with speakers, ensuring a seamless transition between different parts of the event.
You can host Influence360 events multiple times a year. However, to maintain the impact and exclusivity, consider varying the themes, content, and formats for each event. This approach will keep your audience engaged and eager to attend each event.
With these strategies, you can leverage the Influence360 approach to create impactful and memorable events that elevate your brand, engage your customers, and position your business as an industry leader.
Effective planning is crucial:
Event Management team and centralised production: Appoint a central team that will collaborate with your event team to to oversee logistics and ensure consistent branding and messaging and event delivery.
Personalised communications plan and surveys: Ensure you have a good system and communications plan to ensure all customer touch points match your strategy and effectively engage. Use event management tools to collect registrations, pre and post surveys and communicate all event information.
Regional Leads: Assign leaders for each location to manage on-site logistics and attendee support.
In conjunction with your ongoing marketing efforts such as advertising, social media, these events are going to be something that will raise your profile in each local market. It will provide your sales teams an excellent opportunity to reach out and invite potential customers to this special event.
To demonstrate this is something very different from anything they’ve been to before, we can support you by capturing your product experts or influencers on your designed virtual stage set to invite them to your event. This will show that you’re doing something very different and worthwhile them attending. This video can then be used in invitation emails or localised social media outreach to attract customers.