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Ruth Hirst on how Synergy Effect is adapting to challenges in 2024

Sydney-headquartered brand experience specialists, Synergy Effect, has launched a new world of innovative event solutions in response to top business challenges. WLT sat down with Ruth Hirst (pictured), winner of the Entrepreneur/Founder winner at this year’s Women Leading Tech Awards and director at Synergy Effect, to discuss how the company is adapting to the new challenges … Continued

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National Winner of Best Live or Hybrid Brand  Event – Australian Event Awards 2022 

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Aussie arm of global pharmaceutical player takes top award for educational event innovation

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Region-Wide Reach Without the Travel Budget: The Watch Party Model A traditional five-city roadshow (say, Sydney, Brisbane, Melbourne, Adelaide, Perth) costs anywhere from $150,000 to $500,000 by the time you’ve added up flights, accommodation, freight, AV hire, venue hire and catering. It takes two to three weeks to execute. Your speakers are exhausted. Your team … Continued

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Contractual Risk: How to navigate and protect investment during wars and pandemics

The challenge with war and unrest is that it affects events in a big way, locally and globally. Event and business leaders must think of the worst case scenarios and plan for cancellation, postponement and assessing critical dates for go/no go decisions and also manage guest communications to keep them informed around plans and the care being taken.

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Brewing Up Sustainability; One coffee cup at a time

At Synergy Effect, we are committed to making our events and conferences more sustainable and actively seek out opportunities to reduce and minimise waste. It’s one of our Synergy values that sits close to our heart.

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Entrepreneur/Founder Winner – Women Leading Tech Awards 2023

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Sustainability, inclusivity & cost-effectiveness top business priorities

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In person or online audience interaction and engagement

Engagement strategies that inspire motivation and loyalty

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Connect360 experience

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Our Northern Territory office is open

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