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Event Strategy
Event Strategy
Creating a successful event strategy
An event strategy is essential to delivering a successful purpose driven event, ensuring it runs smoothly and achieves clear, measurable outcomes. Strategic event planning begins with your vision as well as understanding your business goals, assessing the bigger picture and identifying how your events will help you reach those goals.
Purpose
Goals link into your company purpose vision and mission and might include, revenue growth, brand building, product education, securing deals, team building or networking. The process involves identifying the nature of the event you want to produce, for example – in-person, virtual, or hybrid, taking stock of the resources available, creating a budget, and plotting out exactly what steps need to be taken and when.
Humanising the experience
Goals relates to how you want your target audience to think, feel and experience pre, during and post the event. Humanising the experience ensures people feel connected, inspired, united and rewarded across all touchpoints, across multiple locations. Success depends on many variables coming together seamlessly in a way that benefits both the hosts, stakeholders and participants.g, product education, securing deals, team building or networking. The process involves identifying the nature of the event you want to produce, for example – in-person, virtual, or hybrid, taking stock of the resources available, creating a budget, and plotting out exactly what steps need to be taken and when.
Road map to success
Authentic engagement is the heart of any plan. It may encompass involve peer to peer learning, inspiring your team to take action or how stakeholders are engaged through output the process. The output is a detailed road map that allows for flexibility in both roles, team responsibilities and processes, but also considering post event, content library, highlights videos and follow up such as reporting and analysing data.
