Influence360 – Package

By leveraging the Influence360 approach, you can host a VIP in-person event in every location/office/store across the region. With a carefully planned and executed event, delivered across all your business centres, you can reach a large audience simultaneously in each local market. This eliminates the constraints of travelling around the country speaking to each group individually, allowing you to connect with 15,000+ customers in real-time, creating a shared experience that fosters engagement and learning, plus allows you to stay ahead of the competition.

For each local event location you’ll need a reliable high-speed internet connection, professional audio and video equipment, adequate lighting and a local host to ensure a seamless and professional experience.  Additionally, you’ll need to provide a backdrop or product feature that reflects your brand identity and the products you’re showcasing.  Local staff should be on hand to manage guest hospitality, technical aspects and ensure a smooth event, plus your sales team to grow relationships and foster new business.

The Influence360 events will position your brand as an industry leader and innovator. Through these events, you can showcase your products’ quality and highlight your commitment to staying ahead of market trends. By providing valuable insights and education directly to customers, you’ll establish your brand as a go-to source for information, fostering trust and loyalty.

Your sales team will benefit from a unified, high quality and consistent message delivered throughout all events. A centralised host or MC and leading presenters will create opportunities for guest engagement and feedback throughout the presentations.  You’ll be able to leverage feedback and interactions  live to engage with customers, addressing common queries more effectively. The events also provide a platform to demonstrate your product’s features and benefits, making the sales process smoother and potentially leading to higher conversion rates, enhanced relationships and loyalty.

There’s several options, and this is where hybrid can really shine and change the dynamics of your events.

• Have one location as the ‘main stage’ and stream to all other sites from there.  This is the traditional approach but is not really where you get the best result.  It could tell all guests that the main stage site is the most important and the others are just looking in. 
• A more inclusive design distributes the presenters across more locations so there’s not a single main stage, all sites are equal value. 
• Another option is having all presentations take place from the one virtual set.  This could be dynamic 3D environment, a fully branded TV stage.  A huge advantage here is the none of the presenters need to travel yet all appear on the same stage.
• A combination of the options above.

The key thing to remember is that when you remove the imperative that all attendees are in the same place at the same time you have multiple options to increase inclusion, you reduce your environmental impact and boost ROI.

Speakers should include thought leaders, industry experts and product specialists, who can provide valuable insights and perspectives related to your products and the market. A professional MC is essential to guide the event, introduce speakers, keep the energy high, and ensure the event flows smoothly, across the nation, created a sense of unity and community.

Speakers can join the event online from their respective locations or pending the event strategy, from a centralised main stage. This flexibility allows you to tap into a diverse pool of talent from various locations without the need for them to travel. However, it’s essential to ensure they have a quiet, well-lit, and professional backdrop for all presentations.

You can utilise interactive features like live polls, Q&A sessions, and real-time chat during the event. Encourage participants to share their thoughts and questions, allowing you to gather insights and gauge audience sentiments instantly.
Post-event surveys and data analytics will further provide valuable feedback and insights.

Show your audience the you respect their time and attention by creating an immersive and memorable experience. Use innovative technologies, engaging visual effects, and high-quality production to capture attendees’ attention. Deliver unique content that adds value to their understanding of your products and the market. Highlight your brand’s history, achievements, and commitment to quality and customer satisfaction impact to set yourself apart.

Content should be well-structured, engaging, and aligned with the goals of the event. Plan informative presentations, captivating product demonstrations, and interactive segments. Use multimedia elements like videos, infographics and slides to keep the audience engaged. Rehearse with speakers, ensuring a seamless transition between different parts of the event.

You can host Influence360 events multiple times a year. However, to maintain the impact and exclusivity, consider varying the themes, content, and formats for each event. This approach will keep your audience engaged and eager to attend each event.

With these strategies, you can leverage the Influence360 approach to create impactful and memorable events that elevate your brand, engage your customers, and position your business as an industry leader.

Effective planning is crucial:

Event Management team and centralised production: Appoint a central team that will collaborate with your event team to to oversee logistics and ensure consistent branding and messaging and event delivery.

Personalised communications plan and surveys: Ensure you have a good system and communications plan to ensure all customer touch points match your strategy and effectively engage. Use event management tools to collect registrations, pre and post surveys and communicate all event information.

Regional Leads: Assign leaders for each location to manage on-site logistics and attendee support.

In conjunction with your ongoing marketing efforts such as advertising, social media, these events are going to be something that will raise your profile in each local market.  It will provide your sales teams an excellent opportunity to reach out and invite potential customers to this special event.

To demonstrate this is something very different from anything they’ve been to before, we can support you by capturing your product experts or influencers on your designed virtual stage set to invite them to your event.  This will show that you’re doing something very different and worthwhile them attending.  This video can then be used in invitation emails or localised social media outreach to attract customers.