Brand Activations
Activations
Connecting people in meaningful ways
Create brand experiences that truly engage your people – wherever they may be, and that activate your event – taking your experience to the next level. Connect and engage people through meaningful initiatives and experiences that foster true communication, build culture and loyalty and inspire and motivate.
Brand activation strategies
Brand activations allow you to reach people on multiple personal levels (emotional, rational, psychological) so that they walk away from your event emotionally connected to the brand. Brands now understand that by leveraging digital technology, they can make their creative dreams a reality. Here are some examples:
Emotionally engage with them on a one-on-one personal level giving people the opportunity to interface with a product, engage in a dialogue with experts, and feel more connected with a brand. Reach audiences in hybrid style activations.
Get new or improved products into the hands of potential customers, salespeople or employers so they can try the product and tell others about their positive experience after the event, to educate, and boost awareness and sales.
Blend physical and digital experiences together, so that the participants are encouraged to interact with apps and games or have their photos taken. Imagine riding on a virtual reality car and bike simulators with photos streamed around the world.
Target franchise business, retail and wholesale companies or customers with incentives, contests, sweepstakes, giveaways, special offers, product samplings, entertainment value or other methods like bonuses to reward resellers.
Drive engagement, amplify an event, generate buzz and increase brand awareness with live social media audience interaction. By combining social media strategies with brand activations, you’ll achieve greater results at your event.
Showcase newly launched products via a store activation, in person or online to demonstrate to staff how branding and products are to be displayed to encourage customers to test a product and gather all the necessary information.
Try our photo wall activation
Celebrate the individuals in your organisation. Place your people centre stage with a community building photo wall which can be displayed on main stage at a national conference, multi-site stages around Australia or the world, and beamed virtually.
Case studies.
What our clients say
“It has been great working with the Synergy Effect team and I’d like to say thanks for all the support over the last three years, I think we achieved some great events for both customers and partners working together and this has been down to your hard work, understanding and creativity."
- ICT Client
"As a business development manager in this industry I have over the past 20 years been involved with numerous event companies and I am wanting to say thank you to you and your team for your ongoing support. Each event is run with the up to most professional service, you are aware of the importance of confidentiality between customers and always maintaining discretion when required. No request is ever too hard either you and your team have provided a service second to none and in fact more than often the accommodation you and your time acquire is superior in standard to what would otherwise be acquired ie room upgrades etc. Thanks you again for your ongoing professional and impeccable service of creating an experience our customers see and value."
- Healthcare Industry client
“It was an absolute pleasure to work with you on this event. It was a tight budget which you managed well, delivering on all required elements and you still managed to offer added value via small details that did not go unnoticed! Our international guest said it was one of the best events he has ever been too. Thanks again team – you always make it easy not matter how complicated or otherwise the event is.”
- Telecommunications Client
“Thank you guys so much for the launch event – the event was a huge success and our customers have been raving about it since. You guys did an amazing job – in the short time frame we gave you to pull this together – it was absolutely brilliant. Your dedication to make this happen for us was fantastic –from the organisation prior to the event, the event itself and after the event on Sunday ensuring all customers got their transfers and flights was very professional."certainly helped us raise the goal post in terms of delivering a powerful and informative message and we found your communication to be both open and supportive, which was very reassuring during the lead up to conference.”
- Pharmaceutical Industry Client
“Your responsiveness to our brief, in terms of both innovation and timeliness was
fantastic and we certainly felt as a team that the positive outcome from our audience could not have been achieved without your assistance. Feedback from the sales force was that the presentation was amongst the ‘best they had ever seen’, was ‘motivating and informative’ and ‘went so fast because I was interested the whole time’. You have certainly helped us raise the goal post in terms of delivering a powerful and informative message and we found your communication to be both open and supportive, which was very reassuring during the lead up to conference.”
- Pharmaceutical Client
"Ruth and her wonderfully creative mind has been an inspiration to the entire Event
Solutions team at PricewaterhouseCoopers. The level of style and sophistication she has
brought to a number of our key client functions over the past 12 months really adds to the look and feel of the event making it a truly memorable for both our people and our clients. Working with Ruth has been a delight. She is helpful, provides great feedback, advice and acts with complete professionalism 100% of the time. Synergy assists with that unique edge that corporate events need."
- Professional Services Client
"It was an absolute pleasure to work with you on this event. It was a tight budget which you managed well, delivering on all required elements and you still managed to offer added value via small details that did not go unnoticed! Our international guest said it was one of the best events he has ever been too. Thanks again team – you always make it easy not matter how complicated or otherwise the event is."
- Telecommunications Client
Charity 10th Anniversary Dinner “The Sensory Tunnel concept and creation, which was
designed by Ruth from a brief provided, was a huge success – both fun and
challenging! I very much enjoyed working with Ruth. Not only did she kindly donate
her time and services to this project, she delivered an excellent outcome with a
minimum of fuss and was under budget. This required great creativity, flexibility and
self-confidence and we were all impressed by her professionalism and good humour."
- Charity Client
“Thank you, so much for the launch event – the event was a huge success and our
customers have been raving about it since. You guys did an amazing job – in the short time frame we gave you to pull this together – it was absolutely brilliant. Your
dedication to make this happen for us was fantastic from the organisation prior,
during and post event, ensuring all customers got their transfers and flights was very professional."
- Healthcare Client
“Synergy were refreshingly different and full of creative ideas, showing the upmost
professionalism from start to finish. Every angle was covered, every detail addressed.
The team put a lot of thought into making the event special for our guests. The venue was exactly what we were looking for, as was the theme and they created an occasion that was unique and enchanting. We received overwhelmingly positive feedback from the media – they absolutely loved it! We were delighted with the event, all that was promised was delivered and so much more. Synergy did us proud. It would be a pleasure to work with you all again.”
- Healthcare Client
“I’ve had the pleasure of working with Synergy on several large events over the past few years. They have always provided creative and professional service and are dedicated to producing a seamless and unique event experience. They are client focused, always responsive and go above and beyond to ensure the most successful outcome. I look forward to working with Ruth and her team for many years ahead!”
- Legal/Professional Services Client
“As a business development manager in this industry. I have over the past 20 years
been involved with numerous event companies and I am wanting to say thank you to you and your team for your ongoing support. Each event is run with the up to most professional service, you are aware of the importance of confidentiality between customers and always maintaining discretion when required. No request is ever to hard either you and your team have provided a service second to none for our team and in fact more than often the accommodation you and your time acquire is superior in standard to what would otherwise be acquired ie room upgrades etc. Thanks you again for your ongoing professional and impeccable service of creating an experience our customers see and value.”
- Healthcare Client
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