InfluenceTV
Influence360
Revolutionise the way you exchange ideas, engage and educate consumers through event-based marketing, live group interactions, presentations and educational sessions at scale.
Create unique live event experiences with maximum consumer impact with limited resources and budget, whilst driving a consistent brand product and message. Ensure quality information is delivered with consistency across every location, every time.
How it works
Influence360 allows you to create multi-dimensional hybrid experiences that are designed to heighten human enjoyment, enabling the convergence of sharing and consuming information, whilst creating unimagined ways for people to interact.
Utilising a seamless blend of physical spaces with digital technology, we design and integrate in person gatherings with ‘remote’ guests in multiple locations, creating a VIP experience no matter where they are. This is achieved through program design, elevated production and technology capabilities.
Our industry-redefining hybrid event solution is designed to help your company create and deliver sensational event experiences across all your customers from one seamless, fully integrated platform.
What our clients say
Product Launch Engagement
“The engagement level by the 120 participating doctors was unlike anything we’ve experienced. The recorded demonstration streamed for 15 minutes, but the live Q&A session could have easily gone for more than an hour. 130+ questions! Well done team.”
Aesthetics Client
Outstanding Quality and success
"The webinar, coupled by the clinical assets and education post event, the live chat and interaction opportunities proved a success for the brand. We’ve never seen brand engagement so high!”
Healthcare Industry Client
Organised, calm, efficient
"The Synergy team are amazing, organised, calm, efficient - and making sure at all times everything runs smoothly. One of the most stressful jobs in the work is that of an event planner - but they make it look easy."
Speaker
Customer engagement
“As a premium dermatology company, we live and breathe high-quality customer education. Moving from a live face-to-face event to a virtual environment, maintaining an interactive, engaging and innovative forum that truly resonated was mandatory."
Healthcare Industry Client
Why Synergy
Complex communication, simplified
Package inclusions: Influence360
Our packages are flexible with the standard 60 – 120 minute package consisting of:
- Presentation design
- Production management
- Unlimited audience numbers
- Briefing for local offices – ‘event kit’
- Real time audience interaction
- Engagement App and reporting
- Dynamic branded virtual stage set
- Graphic animations
- Presentation guidelines
- Presenter capture
- Professional MC/host
- Activations promoting inclusivity
- Guest registration website
- Dedicated, secure HD streaming
- Real time insights, feedback and sentiment
In short everything you need to distribute your content nationally or around the world.
Optional extras:
- Speakers & Influencers
- Internal and external marketing, presentation development
- Marketing support
- Local venue sourcing, coordination and AV
- Food and beverage coordination
Influence audiences at scale
Why not create an ‘Exclusive Invitation-Only Night In,’ inviting 20-30 customers to every local store across the country, giving you direct access to an estimated 5000+ qualified potential high value customers? The subject matter of the night will be information that’s valuable to the individuals attending – information they can use now, key trends and state of the market information. Content might be based around ideas customers find interesting or new product innovations, ways their peers around the country are currently crafting solutions – referring to product value and merit, without the monotonous sales presentation. Specific references to company products and services should come through in case studies from people similar to the customer profile relating to the topic of the showcase.
You might consider a quarterly opportunity to motivate the team to improve sales with in-person experiences creating relationships and building buying opportunities. Extend awareness within each community through local media, multiplying your reach nationally into every part of every region. All customers will have the same high-quality experience at the same price – from Dubbo to Double Bay, Broome to Bondi and further afield reaching individuals at grass roots – a task that traditionally would be complex and costly. What if we could reach 15,000+ targeted, qualified people from as little as $11 per head, no matter where they are? That’s 500 sites with 30 people each and it’s entirely possible.
How much could you save: For example, with all the package inclusions below and three full HD keynote style speakers. What if you could reach 15,000+ targeted, qualified people from as little as $11 per head, no matter where they are? That’s 750 sites with 20 people each and it’s entirely possible.
Average cost per guest
Number of sites
Note: Venue, food and beverage, and local site AV not included
Featured case study
RSL LifeCare - change to FI?
FAQs
By leveraging the Influence360 approach, you can host a VIP in-person event in every location/office/store across the region. With a carefully planned and executed event, delivered across all your business centres, you can reach a large audience simultaneously in each local market. This eliminates the constraints of travelling around the country speaking to each group individually, allowing you to connect with 15,000+ customers in real-time, creating a shared experience that fosters engagement and learning, plus allows you to stay ahead of the competition.
For each local event location you’ll need a reliable high-speed internet connection, professional audio and video equipment, adequate lighting and a local host to ensure a seamless and professional experience. Additionally, you’ll need to provide a backdrop or product feature that reflects your brand identity and the products you’re showcasing. Local staff should be on hand to manage guest hospitality, technical aspects and ensure a smooth event, plus your sales team to grow relationships and foster new business.
The Influence360 events will position your brand as an industry leader and innovator. Through these events, you can showcase your products’ quality and highlight your commitment to staying ahead of market trends. By providing valuable insights and education directly to customers, you’ll establish your brand as a go-to source for information, fostering trust and loyalty.
Your sales team will benefit from a unified, high quality and consistent message delivered throughout all events. A centralised host or MC and leading presenters will create opportunities for guest engagement and feedback throughout the presentations. You’ll be able to leverage feedback and interactions live to engage with customers, addressing common queries more effectively. The events also provide a platform to demonstrate your product’s features and benefits, making the sales process smoother and potentially leading to higher conversion rates, enhanced relationships and loyalty.
There’s several options, and this is where hybrid can really shine and change the dynamics of your events.
• Have one location as the ‘main stage’ and stream to all other sites from there. This is the traditional approach but is not really where you get the best result. It could tell all guests that the main stage site is the most important and the others are just looking in.
• A more inclusive design distributes the presenters across more locations so there’s not a single main stage, all sites are equal value.
• Another option is having all presentations take place from the one virtual set. This could be dynamic 3D environment, a fully branded TV stage. A huge advantage here is the none of the presenters need to travel yet all appear on the same stage.
• A combination of the options above.
The key thing to remember is that when you remove the imperative that all attendees are in the same place at the same time you have multiple options to increase inclusion, you reduce your environmental impact and boost ROI.
Speakers should include thought leaders, industry experts and product specialists, who can provide valuable insights and perspectives related to your products and the market. A professional MC is essential to guide the event, introduce speakers, keep the energy high, and ensure the event flows smoothly, across the nation, created a sense of unity and community.
Speakers can join the event online from their respective locations or pending the event strategy, from a centralised main stage. This flexibility allows you to tap into a diverse pool of talent from various locations without the need for them to travel. However, it’s essential to ensure they have a quiet, well-lit, and professional backdrop for all presentations.
You can utilise interactive features like live polls, Q&A sessions, and real-time chat during the event. Encourage participants to share their thoughts and questions, allowing you to gather insights and gauge audience sentiments instantly.
Post-event surveys and data analytics will further provide valuable feedback and insights.
Show your audience the you respect their time and attention by creating an immersive and memorable experience. Use innovative technologies, engaging visual effects, and high-quality production to capture attendees’ attention. Deliver unique content that adds value to their understanding of your products and the market. Highlight your brand’s history, achievements, and commitment to quality and customer satisfaction impact to set yourself apart.
Content should be well-structured, engaging, and aligned with the goals of the event. Plan informative presentations, captivating product demonstrations, and interactive segments. Use multimedia elements like videos, infographics and slides to keep the audience engaged. Rehearse with speakers, ensuring a seamless transition between different parts of the event.
You can host Influence360 events multiple times a year. However, to maintain the impact and exclusivity, consider varying the themes, content, and formats for each event. This approach will keep your audience engaged and eager to attend each event.
With these strategies, you can leverage the Influence360 approach to create impactful and memorable events that elevate your brand, engage your customers, and position your business as an industry leader.
Effective planning is crucial:
Event Management team and centralised production: Appoint a central team that will collaborate with your event team to to oversee logistics and ensure consistent branding and messaging and event delivery.
Personalised communications plan and surveys: Ensure you have a good system and communications plan to ensure all customer touch points match your strategy and effectively engage. Use event management tools to collect registrations, pre and post surveys and communicate all event information.
Regional Leads: Assign leaders for each location to manage on-site logistics and attendee support.
In conjunction with your ongoing marketing efforts such as advertising, social media, these events are going to be something that will raise your profile in each local market. It will provide your sales teams an excellent opportunity to reach out and invite potential customers to this special event.
To demonstrate this is something very different from anything they’ve been to before, we can support you by capturing your product experts or influencers on your designed virtual stage set to invite them to your event. This will show that you’re doing something very different and worthwhile them attending. This video can then be used in invitation emails or localised social media outreach to attract customers.